Happy New Year from Rugged Rocks! We're kicking off 2011 after a move to South Lake Tahoe, CA over the holidays! After getting a few feet of snow we're still getting settled in and back into our regular routine of doing business.

Due to the recent storms, we've had a delay in getting consistent phone and internet services up and running, but it's expected that we'll have the issues worked out in the next week or so. Besides the issues with utilities, we're really looking forward to a killer 2011 being that we've got great new products coming right around the corner.

We're now just a stones throw away from some of the greatest wheeling in the country which includes but isn't limited to the famous Rubicon Trail. Not only does this give us a place to play, but a great area to test new products.

Speaking of testing products, we're looking to putting together a small team of people we'll be referring to as the 'Rugged Rocks Rough Riders' which would consist of people that are extremely active in this Nissan off-road community who wheel often and attend big events such GONE Moab, or even more preferably, compete in 4x4 events. These individual vehicles would help test prototype products, receiving them at little to no cost and would be able to purchase other production Rugged Rocks product at discounted rates. Stickers and other promotional items will be given to the team to champion the growth of Rugged Rocks at events and trail runs.

We're more immediately looking to test product on the following vehicles:

'87 - '95 Pathfinder

'86 - '97 Hardbody

'98 - '04 Xterra or Frontier

For further details on becoming part of the Rugged Rocks Rough Riders, please e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it with your name, address and full details of your vehicle along with a few pictures.

Throughout 2010, we've become knee deep in various projects. In 2011 we plan on wrapping up the majority of the things that we started last year. Here is a quick list of whats on the board and where we are with each product or project.

If you have any questions or would like to simply express interest in a new product, please e-mail Steven Lutz at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Thank you for your continued support of Rugged Rocks, we're really looking forward to completing projects we started as well as continue to work with other manufactures to grow the Rugged Rocks product line and Nissan 4x4 aftermarket support as a whole.