RE: JPOR: Dana 60/70

[RICH SCHAEFER <RSCHAEFER@xxxxxxxxxxxxxxx>]

as a counterpoint ot my own argument, I think that's why you have to take
everything in Emap-Petersen, or any mag (are there any other publishers
anymore?) with a grain of salt. 
It must be real hard NOT to feature you biggest advertizer who happens to
buy a minumum of 2 color full-page ads in EVERY one  of your truck rags (I
mean YOU 4 Wheel Parts Whoresalers). I understand the point of view, but
it's hard to swallow the sheer monetary volume of work they have done at
4WPW in all the mags added up. 
And since Emap-Petersen centralizes practically all of the truck mags in
that hellish rathole of a city, you always read of the same 3 or 4 shops in
the Southern Kalifornia area. 
And besides, how many Ingersoll-Rand wielding, self-fabricating, howler
monkeys like us can possibly be out there? :-)

rich

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Date: Thu, 5 Oct 2000 14:42:03 -0400 
From: "BRERETON, John" <John_BRERETON@Montellna.com>
Subject: RE: JPOR: Dana 60/70

Advertising contracts influence JP too.  I remember an article they had
comparing the Moser one piece axle kit for the Dana 20, vs. a swapping in a
Dana 44.  Their comparison raved the Moser conversion as being more
economical because they were comparing it to buying a new Dana 44.  Who does
that?  Why not compare it to the real world and buy one in a junk yard?

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