FORT MILL, SC – (May 29, 2009) – For the first time ever, off-road racing fans will be able to track the progress of their favorite Team General Tire drivers 140 characters at a time via Twitter, the hottest new social media communications application.
Beginning with the start of the race on Saturday, June 6, race fans or followers can log onto www.twitter.com/teamgt
for up-to-the-minute progress reports for all of the Team GT drivers. Also, go to www.generaltire.com
and check out the live tracking link provided by IRC www.racetheworld.net
“We’ve been incorporating a wide range of the new social mediums into our overall communications plans, including Twitter and Facebook,” said Dana Zamalloa, manager of PR and communications, General Tire. “Twitter is the ultimate application for conveying real-time results to our fans. It’s a great way for fans to get up to the minute updates on Team GT’s progress during the race.”
General Tire is again ‘unleashing the fury’ in off-road performance for 2009, in the second year campaigning its Grabber competition tire. Designed with a tough, three-ply Duragen™-reinforced body construction to stand up to the rigors of off-road conditions, the Grabber also features a newly-developed competition-specific tread compound. In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters. The Grabber competition tires are designed in size 37x12.50R17 for class 8 and trophy truck/trick truck and 35x12.50R17 for class 1, 6, 7, 7 S, stock mini and Protruck.
General Tire also has a complete line of Grabber tires for the passenger and light truck market, including the new Grabber DOT-approved off-road tire (to be released later this year); the Grabber HTS, which delivers the perfect synergy of comfort, durability and performance; the Grabber UHP, which sets a whole new standard in performance and ride quality for SUVs, light trucks and crossover vehicles; and Grabber AT2, designed for aggressive all-terrain traction in all weather conditions.
General Tire is part of Continental Tire North America, Inc. (www.generaltire.com). CTNA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. General Tire is part of Continental Tire North America, Inc. (www.generaltire.com). CTNA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 at nearly 190 locations in 35 countries.
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