Public-Private Partnership to “Generate Growth” During Economic Downturn

Stater Bros., Coca-Cola and California State Parks Team Up to Reforest Wildfire Areas: Goal to Plant One Million Trees

San Bernardino, CA (PRWEB) April 7, 2009 -- Stater Bros. Supermarkets, Coca-Cola, and California State Parks today announced 'Reforest California,' a campaign to raise much-needed funds for reforestation and fire prevention in California State Parks hit hard by wildfires over the past six years. Cuyamaca Rancho State Park near San Diego and Chino Hills State Park in San Bernardino County, two areas heavily impacted by the wildfires, will be the primary recipients of the campaign's goal to add one million native trees.

With the slogan "Join the Million Tree Challenge," the campaign challenges consumers and private businesses to participate and raise money towards the goal of creating 1,800 acres of newly planted trees - an area more than twice the size of Lake Arrowhead. It is estimated that this could result in seven million dollars in environmental savings each year due to energy conservation and reduced pollution. To supplement the campaign's reforestation efforts, a fire prevention education program will be implemented in five State parks: Cuyamaca Rancho, Chino Hills, Silverwood Lake, Mount San Jacinto and Palomar Mountain State Parks.

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