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Nitto Tire Launches Trail Grappler M/T

Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

Cypress, CA (PRWEB) September 15, 2009 -- Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

One of the primary benefits of the Trail Grappler M/T is its blend of both off-road performance and on-road comfort. To illustrate this duality, the site navigation consists of a trail that traverses on- and off-road elements. As the user navigates this trail, a large photorealistic 3D model shows detailed tread features. At various points, the user interacts with 3D elements and animations that explain the key tread design and construction features.

"We wanted to design a site that was both engaging and informative," said Tim Coltey from Nitto's marketing department. "We achieved this by integrating cutting edge 3D technology into an informative presentation. After visiting the site consumers will truly understand why we designed the Trail Grappler M/T."

Experience the Trail at TrailGrappler.com.

In conjunction with the site launch, Nitto also released sizes which are specifically designed for full-sized trucks, Jeeps and SUVs. Additional sizes will be released throughout the year. To find a dealer near you, visit NittoTire.com.

Available Now
LT295/70R17 E 121/118P
35x12.50R18LT E 123Q
35x12.50R20LT E 121Q

Coming Soon
LT285/70R16 E 125/122P
35x12.50R17LT E 121Q
LT285/65R18 E 125/122Q
LT295/70R18 E 129/126Q
LT295/55R20 E 123/120Q
LT295/65R20 E 129/126Q
LT305/55R20 E 121/118Q
37x12.50R20 LT E 126Q

Technical information subject to change without notice.

Nitto Tire develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto and Fueled by Enthusiasts are registered trademarks or trademarks of Nitto Tire U.S.A., Inc., located at 6021 Katella Ave., Ste 250, Cypress, CA 90630.

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