Please update your Flash Player to view content.

4x4Wire is for you, your 4x4 and access issues that interest four-wheelers
You, your 4x4, access issues, places to go and more outdoor topics

Ongoing discussion of recreational and environmental issues for four-wheelers
Ongoing discussion of recreation and environmental issues affecting California

Environmental news and information for recreation advocates
Environmental news and information for recreation advocates

Discussion forums covering a variety of 4x4 model technical issues and general recreation topics
Discussion forums covering 4x4 technical issues and general recreation topics


Search 4x4Wire for more on OHV recreation and 4x4 Tech

Recreation Advocate

The OutdoorWire family websites feature news and information affecting outdoor recreation opportunities and access to public lands. 

Kelley Blue Book Reports Rise in New-Car Traffic, Leads

IRVINE, Calif., Jan. 23 /PRNewswire/ -- Kelley Blue Book, www.kbb.com, the leading provider of new- and used-vehicle information, today reports an increase in new-car shopper activity on its top-rated Web site. After a period of consumer cautiousness, which led to lower shopping activity and lower sales in recent months, the average daily new-car traffic on www.kbb.com has increased 20 percent in January 2009 compared to the previous month. This reveals higher traffic levels than any time during the fourth quarter of 2008.

Support for the domestic manufacturers is up during this time as well, with traffic to General Motors reports up 19 percent from December 2008. Ford has 9 percent, and Chrysler has 20 percent more activity on kbb.com compared to the previous month.

"Based on the climb in new-car traffic and dealer leads generated on kbb.com in December and early January, we expect to see a lift in auto sales versus the last quarter of 2008," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. "Consumers are recognizing great deals are available now, many based on generous manufacturer incentives, making this a great time to buy or lease a new vehicle."

As a further indication that the recent sales freeze may be thawing, dealer leads generated on kbb.com were up 19 percent in the week ending December 28, 2008, compared to the previous week. In the following week ending January 4, 2009, the number of leads jumped an additional 18 percent, creating an overall leads increase of 40 percent compared to two weeks prior.

Automakers and dealers can take advantage of this increasing activity on their own Web sites. Kelley Blue Book's comprehensive LeadDriver product integrates Kelley Blue Book Trade-In Values into a manufacturer or dealership's Web site while capturing high-quality leads. With this product, dealers can generate high-quality leads, convert more leads into sales, benefit from Kelley Blue Book brand recognition and retain visitors on their own Web site.

"As consumers return to the marketplace, it becomes exceedingly important for dealers to create a positive, confident online experience," said Brad Prickett, director of industry products for Kelley Blue Book. "LeadDriver allows dealers to provide trusted information from Kelley Blue Book, while simultaneously accessing in-market shoppers outside the dealership's lot, resulting in additional sales."

For more information about Kelley Blue Book's dealer products, services and solutions, please visit www.800bluebook.com.

Consumer Forecast: Spending in 2009
Don’t you think it’s time for a little fun and rec...

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment

4x4Wire Posts List

OutdoorWire Websites

OutdoorWire

OutdoorWire

Portal page for OutdoorWire Access and Landuse Central Read More
4x4Voice

4x4Voice

California OHV recreation news and information Read More
MUIRNet News

MUIRNet News

News and information about outdoor recreation Read More
4x4Wire

4x4Wire

Off road recreation and news and information Read More
TrailTalk 
Forums

TrailTalk Forums

4x4Wire TrailTalk Forums for 4x4 tech information Read More
  • 1