As the opportunity to sell “fuel economy” looms, there are some guidelines that need to be considered when making fuel-savings claims.
Virtually since introduction of the automobile, part of its evolution has included a fascination about both the type and efficiency of fuel used. Even when the price of gasoline hovered around $.25 per gallon many years ago, the entrepreneurial community was experimenting with a variety of fuel alternatives. When fuel shortages (both real and perceived) later became part of the automotive landscape, products emerged that focused on claimed benefits for mileage improvement. Over time, as new-vehicle manufacturers vied for market share and began focusing on specific features to distinguish one brand from another, fuel economy continued to be a marketing component.