To arm the industry with timely consumer data, SEMA is launching a series of enthusiast polls designed to illustrate the true pulse of the market. The initial study is a consumer forecast that engages those in the hobby about their vision for 2009. From spending habits to opinions for manufacturers, thousands of enthusiasts will be contacted to submit their impressions about the upcoming year.
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One element of the study that is becoming clear is the attitude towards spending. While the survey continues to reach additional enthusiasts, these introductory findings reveal valuable information for members of the specialty-equipment industry to consider.
For example, survey takers have been asked about the amount of money they spent on automotive parts and accessories throughout 2008. They are then asked to estimate the amount they intend to spend in the coming 12 months. Some of the early results suggest that the conditions of the current economy are hitting demographic groups differently.
Click here to read more about Consumer Forecast: Spending in 2009 from SEMA.