Kelley Blue Book Now Releasing Values Weekly
IRVINE, Calif., Dec. 8 -- Kelley Blue Book, www.kbb.com, the leading provider of new- and used-vehicle information, is now publishing its used-vehicle values weekly via its Web-based product KarPower Online®. Prior to this week, only the Kelley Blue Book® Trade-In Values were updated weekly, while other values were published in the Kelley Blue Book Official Guide every other month. The Blue Book Official Guide also has an updated publishing schedule with its frequency moving from every other month to monthly. Blue Book Official Guide customers received their first monthly edition in November of 2008.
In addition to striving for greater accuracy through more frequent updates, Kelley Blue Book has added an 'Auction Value,' which is what a used vehicle is expected to sell for at a wholesale auction. An additional change includes a name change for the company's Wholesale Value, a long-standing benchmark for automotive lending, which is now the 'Wholesale Lending Value.' The Wholesale Lending Value will be updated weekly reflecting the value of a vehicle that has been fully reconditioned, inspected and is frontline ready. Finance companies can now use Kelley Blue Book's Wholesale Lending Value without any additional calculation to mitigate risk and better manage lending portfolios.
"Kelley Blue Book had been planning to move to weekly values for some time, but with the changing economy and the volatility in the automotive marketplace, we sped up the process to offer greater accuracy now," said Paul Johnson, president and CEO of Kelley Blue Book. "Having access to the most timely and relevant values in the industry will allow automotive businesses to have insight into the market each week to make the most informed buying, selling and finance decisions."
Dealers, manufacturers, finance companies and others in the automotive industry can access all of Kelley Blue Book's weekly values through a paid subscription to the company's Internet-based valuation system, KARPOWER Online (www.karpower.com), through syndication or via our service provider RouteOne® and others.Read more about Kelley Blue Book New Values Definitions and Advanced Analytics
About Kelley Blue Book:
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.
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