GM Reports Sales and Incentives
GM Reports 308,817 Deliveries in August; Up 31.3 Percent From July and the Highest Monthly Sales Total in 2008; Employee Discount For Everyone Extended
DETROIT - General Motors dealers in the United States delivered 308,817 vehicles in August, making it GM's best monthly total, retail and fleet sales performance so far in 2008. The strong showing was spurred by GM's Employee Discount for Everyone sale in celebration of GM's Centennial later this month. In response to ongoing customer and dealer demand, the sale is being extended through September 30, 2008 and a number of 2009 models are being added due to dwindling 2008 inventories.
Compared with an exceptionally strong retail and fleet month last year, August total sales were down 20 percent. However, when compared with July, 2008, total sales were up 31 percent, retail sales were up 32 percent and fleet sales were up 29 percent. Last August's sales performance was influenced by significantly lower fuel prices and a 0 percent APR for 60 months offer on pickups.
Notably in August, Chevrolet Silverado, Avalanche and GMC Sierra had their strongest total sales month since last August, with more than 80,000 vehicles sold, as GM full-size pickups continue to build market share calendar-year-to-date. Silverado sales were up 69 percent, Avalanche was up 59 percent and Sierra sales increased 75 percent compared with July, 2008.
Chevrolet Tahoe, Suburban and GMC Yukon full-size utilities had their best performance of the year with total sales up 33 percent compared with July with more than 22,000 vehicles sold. Overall, GM August truck sales (excluding crossovers) declined 25.6 percent compared with a year ago.
Chevrolet retail car sales were up 18 percent, Pontiac retail car sales increased 11 percent and Cadillac retail car sales were up 10 percent compared with last August.
Cadillac CTS dominated the mid-car luxury category with retail sales increasing 87 percent compared with the same month a year ago.
Saturn Astra monthly sales of more than 1,900 vehicles were the best to date, and show a 28 percent increase compared with July 2008 (Astra was not available last August).
GM's popular midsized crossovers -- Buick Enclave, GMC Acadia and Saturn Outlook -- together accounted for more than 14,600 vehicle sales in the month, with a retail sales increase of 29 percent compared with a year ago.
GM hybrid vehicles continue to gain in popularity in the marketplace with 530 hybrid Chevrolet Tahoe, 267 GMC Yukon and 1 Cadillac Escalade 2-mode SUVs delivered. There were 388 Chevrolet Malibu, 26 Saturn Aura and 417 Vue hybrids sold in August. For the month, a total of 1,629 hybrid vehicles were delivered, with 7,096 hybrids sold so far this year.
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