OPTIMA Batteries Announces New Power Play Text-to-Win Promotion through September 30, 2011

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Consumers Can Text or Scan On-Pack QR Code for a Chance to Instantly Win One of Hundreds of Great Prizes from Performance Automotive Power Brands

OPTIMA Batteries, a leader in high-performance automotive and marine batteries, today announced its new 2011 retail promotion that is designed to benefit automotive enthusiasts as they gear up for an action-packed season of high-powered events. Beginning July 1, 2011 consumers will find OPTIMA RedTopÆ and YellowTopÆ products with a specially designed on-pack sticker, and will be given an opportunity for text-to-win one of hundreds of prizes instantly from leading automotive aftermarket brands.

ìThis Text-to-Win program is designed to demonstrate OPTIMA Batteriesí commitment to supporting the lifestyle of performance automotive enthusiasts, and drive a two-way conversation between the brand and our customers while theyíre shopping the category at our retail partners,î said Cam Douglass, director of product development and marketing for OPTIMA Batteries. ìWe like to reward people who spend time learning about batteries and our product in general. We know that the more time people spend educating themselves on the differences in batteries, the more likely they are to choose the Ultimate Power Source.

When consumers enter the text-to-win code (or scan the QR code that is also provided) they can instantly win prizes from highly-sought-after brands like Superwinch, Red Line Synthetic Oil, K&N Filters and Holley. The promotion will run through September 30, 2011.

To learn more about OPTIMA Batteries and to find your nearest retailer, please visit http://www.optimabatteries.com/. You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information at http://www.optimabatteries.com. //

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