The goal was to create a user-friendly resource tool for both consumers and dealers searching for premium replacement tires. The result is an easy to navigate, extremely informative web site. The fresh, clean design incorporates the company colors, blue and gray, and focuses on the complete line of tire products with brilliant imagery and graphics.
On the site, the new layout features a left-side navigation and a slide-out menu. Users can quickly and easily find the right tires, whether it is for their car, light truck, SUV or commercial vehicle. Each tire has a robust product page with features and benefits, sizes and specifications, warranty information and more. The product pages are also easy to print.
Using the tire finder, a person can quickly determine a proper replacement, either original or plus size, and even a proper inflation pressure for thousands of vehicles.
And finding an authorized Toyo Tires dealer is also easy. Consumers can search either by zip code or by city and state but they can also narrow their search by dealer name or specific products and services.
“Consumers and dealers alike will find the new toyotires.com to be a refreshing online experience; it is easy to use and full of great information,” said Julie Sediq, director of marketing communications, Toyo Tire U.S.A. Corp. “From the comprehensive product pages to the tips on tire maintenance and the profiles of our Team Toyo racers, the site has something for everyone.”
To encourage sharing of information on the website, a brand new “share this” feature is located on every page. Using it, a person can easily post a link back to a page on sites such as Facebook®, Digg™, Redditt, MySpace and Twitter. They can also share the link in an email.
Designed and developed by The Garrigan Lyman Group in Seattle, Washington, the redesigned toyotires.com includes sections on care & safety, motorsports, dealer resources, technology and the company.
Log on now to toyotires.com to learn even more about your favorite products, racers and related activities. Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.
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(For more information on Toyo Tires, log on to http://www.toyoeditor.com/